What is the Community Road Map?
We believe a business has a responsibility to its customers and community to use its influence for good. Rather than simply shove ads in people’s faces, we have decided to make all of our marketing dollars have some kind of positive impact. We think this practice is becoming the standard for quality outdoor brands and want to reinforce that behavior in our industry. We’ve outlined our past efforts and plans for the future in what we call the Community Road Map. Trxstle’s marketing efforts are designed to help local, national and global efforts that do one or more of the following:
1) Conservation and restoration of natural resources, such as protecting fisheries and preserving land usage for outdoor recreation.
2) Empowers and connects people with the natural world through sport and recreation.
3) Changes the way industry interacts with its environment. Examples: reducing landfill waste or changing materials in a design to be environmentally friendly.
4) Promotes and supports the growth and maintenance of our favorite activities.