Embracing Change In Uncertain Times


As a small business under strict stay-at-home orders, we've had to make a lot of changes and adaptations to keep moving forward here in Washington State.  At the beginning of 2020, Trxstle was on the road, attending trade shows all over the country.  From Edison, New Jersey to Pleasanton, California, our CEO and head of inside sales made themselves available to the public along with demos of the CRC System and our entire apparel line.

Trxstle team member Matt Nottingham in a Finley Series hat.
(Guess he caught that fish too...)

All that changed when events on our calendar started to drop off like flies.  Our entire March show schedule evaporated and finally, at the end of the month, our staff was forced to stay home for the foreseeable future.  The disruption to our day to day operations was staggering, but this wasn't our first rodeo.  Since 2017, our path forward has been uphill.  We've pushed through production delays, government shutdowns, cranes falling on our shipments, state closures due to weather conditions, major product updates, and now a global pandemic that has put the brakes on the US economy.

We've spent the last 8 weeks running the company with a skeleton crew of two people and a limited ability to be at our office. Answering calls, fulfilling orders, assembly, and a lot more has all been handled while working to find alternatives to our in person shows.

Thankfully we have the internet.  We diverted our efforts from the cancelled trade shows and events to engaging with our online community and figuring out ways to try and support the fly fishing industry.  We authorized our dealers to run sales below MAP, ran promotions for #savetheseason to support guides, and have had free shipping for our customers for the entirety of the shutdown.

We've also signed up to attend our first virtual expo, and we hope you can all make it!   You may have seen us post about this before, it's called The Fly Fishing Showcase. We're signed on as a headline sponsor and are helping promote the show to help it become successful. It's completely online and free for attendees.  There are raffle prizes (we'll be including some of our own products in the raffles) to support the Mayfly Project, live video feeds for all the exhibitors, and a film festival with over an hour of footage.  We can't wait to see what happens with this new approach to engaging with the public.

Washington recently released a timeline for reopening, but it is unclear if our state will hit the targets set forth by the Governor's office.  We continue to work in all ways possible and push forward despite setbacks and an uncertain path forward. Eventually we will get back to business as usual.  Until then, we'll see you all online.  If you need to reach us you can find us in the usual places: Instagram / Facebook / LinkedIn / Pinterest / Youtube